In other words, Instagram Stories Highlights are a must-have feature for any business intent on getting the most out of the social media platform. They encourage engagement by making it easy for your audience to see and interact with the Stories they’re most interested in while also allowing your Stories to continue earning views and engagements way past the original 24-hour limit. This makes them a powerful marketing tool for expressing your brand and communicating core messages to current, new, and potential followers.Īs the name suggests, Highlights are a way to highlight and showcase the content that’s most important to your brand and followers. With Instagram Stories Highlights, you have complete control over what kind of topics you want to focus on and which Stories to include. Located right under your profile bio, Highlights are curated collections of your Stories - both old and new - that are easily and indefinitely accessible for users to view.

Instagram Highlights take your Stories to the next level by allowing them to be viewed past the first 24 hours. To help you reap the benefits of this feature, let’s deep dive into what Instagram Stories Highlights are, how to create your first Highlight, and the best ways to achieve and measure success. Placed on prime real estate right under the bio, Story Highlights have become an important marketing tool for capturing attention and promoting one’s brand. If you’ve ever spent time tapping through different Instagram profiles, you’ve probably noticed a neat feature called Instagram Stories Highlights.

Instagram story and highlight viewer